Σε εκδήλωση που πραγματοποιήθηκε χθες η Society for Information Display απέμεινε στην Apple δύο βραβεία για τις εξαιρετικές οθόνες που χρησιμοποιούνται στο iPhone 4 και iPad.
Συγκεκριμένα, το iPhone 4 κατέκτησε το Display of the Year Gold Award χάριν στη Retina οθόνη ενώ το iPad κέρδισε το βραβείο Display Application of the Year Gold Award. Οι δηλώσεις ανά προϊόν:
iPhone 4:

This year, Apple extended its track record of revolutionizing personal communications technology with the introduction of the industry-leading iPhone 4 Retina display. Packing four times the number of pixels into the same 3.5-in. dia. screen found on earlier iPhone models, the 640×960-pixel Retina display set a new benchmark for mobile display resolution, low power consumption and image quality. Utilizing Mobile IPS (in-plane switching) technology, the iPhone 4 Retina display achieves a viewing angle superior to conventional mobile LCDs, providing an enhanced viewing experience for the end user in virtually any application. The display features a host of technical advancements: customized LTPS TFT backplane with organic passivation and optimized pixel design; user-customizable, auto-adjustable brightness using ambient light sensing; advanced IPS compensation polarizer technology for high contrast (800:1) and color consistency regardless of viewing direction; 8-bit color depth; an ultra-thin, tiny-footprint driver IC; and patent-pending mechanical integration.

iPad:

The iPad marks a new era of tablet computing, transforming the way people communicate, consume and create content, play games and learn. The iPad LCD’s Mobile IPS technology combines with its innovative Multi-Touch user interface and unique system design to enable the iPad’s versatility in numerous applications. The iPad display provides a superior viewing experience with a minimized gamma shift over viewing angles, enabling designers to create innovative apps that further enhance the viewing experience. The iPad’s fully customized design leverages the existing amorphous silicon thin-film transistor (a-Si TFT) infrastructure in an innovative, ultra-thin product with the unique LCD and an innovative power-management system that achieves maximum power efficiency – 10 hours of battery life for WiFi web surfing and 9 hours for 3G web surfing.